Campaign Manager

16 hours ago

Makati City, National Capital Region, Philippines Booth and Partners Pte Ltd Full time $90,000 - $120,000 per year

Key Responsibilities

  • Drive the strategy, planning, and execution of high-impact marketing campaigns that support new product launches, regional initiatives, and sales motions

  • Develop campaign briefs, frameworks, and timelines in partnership with cross-functional stakeholders, ensuring each campaign aligns with business priorities and delivers measurable outcomes against strategic objectives

  • Collaborate closely with demand generation, brand & communications, customer success teams, and sales teams to build cohesive, persona-aligned campaigns that drive awareness, engagement, and conversion throughout the buyer journey

  • Build campaign-ready assets that support full-funnel execution including landing pages, sales outreach sequences, customer case studies, website copy, and video scripts

  • Monitor campaign performance in real time, identify opportunities to iterate, and scale successful motions with repeatable playbooks, standardized briefs, and campaign calendars

  • Own and improve campaign processes, documentation, and planning cadences to drive alignment, efficiency, and speed to market

  • Leverage buyer insights, market research, and competitive intelligence to inform campaign strategy, refine messaging, and ensure relevance across segments, regions, and personas

  • Deliver clear, data-driven reporting on campaign results including pipeline impact, engagement metrics, and ROI, to inform stakeholders, guide future investment decisions, and champion a culture of accountability and results across all marketing initiatives

Requirements

Essential Qualifications

  • 4+ years of B2B marketing experience leading full-funnel campaigns across global markets and diverse personas from development to execution

  • Strong collaboration skills and cross-functional experience working with demand generation, creative, sales, and customer success teams

  • Advanced proficiency with HubSpot and other marketing automation platforms

  • Demonstrated success leading product launches and building repeatable campaign frameworks aligned to business goals

  • Proven track record implementing and optimizing marketing processes that deliver measurable results

  • Strong analytical and problem-solving skills with exceptional attention to detail

  • Proven ability to manage multiple projects simultaneously, balancing strategic thinking with tactical execution in a fast-paced environment

Optional Qualifications

  • Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization

  • Familiarity with account-based marketing (ABM) and customer segmentation strategies

  • Experience managing marketing projects through structured methodologies (Agile/Scrum preferred)

Benefits Great Place to Work-Certified Company
Premium HMO
Holistic employee experience
Rewards and incentives
Monthly engagement activities
Career advancement opportunities
Paid referral program

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