Digital Marketing Specialist

15 hours ago


Ayala Alabang, National Capital Region, Philippines Food Safety and Hygiene Academy of the Philippines (FoodSHAP) Inc. Full time
Job Overview

As a Digital Marketing Specialist at Food Safety and Hygiene Academy of the Philippines (FoodSHAP) Inc., you will play a critical role in developing and implementing effective digital marketing strategies to drive business growth. Your primary responsibility will be to create engaging content, design compelling campaigns, and analyze market trends to refine our marketing efforts.

Key Responsibilities
  • Plan, strategize, and execute trainings and e-learning digital marketing campaigns.
  • Develop and implement content plans, calendars, and publishing schedules.
  • Execute digital media buying through platforms like Google AdWords and Business Manager.
  • Identify and classify target audience groups for optimized marketing efforts.
  • Conduct A/B testing for creative, target, and objective evaluation.

Budget Management and Compliance
You will be responsible for managing media money effectively, ensuring maximum resource utilization and adherence to vendor guidelines and regulations. You will also oversee performance metrics across social media platforms, websites, and omnichannel connectivity.

Requirements and Qualifications
To succeed in this role, you must have excellent communication skills, strong analytical abilities, and experience in digital marketing and content development. You should also possess a deep understanding of search engine optimization (SEO), social media management, and data-driven decision-making.

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