Strategic Revenue Growth Specialist
18 hours ago
We are seeking a strategic and process-oriented professional to support our Sales and Marketing teams.
About the Role- This critical role will be responsible for optimizing operations across both departments, enabling our customer-facing teams with the systems, data, and processes they need to drive lead generation, sales conversions, customer retention, expansion, and overall satisfaction.
- Systems & Tools Management: Own and manage the Salesforce setup and optimization for both Sales and Marketing teams, including page layouts, custom objects, fields, flows, validation rules, processes, and reporting.
- Marketing Technology Stack Ownership: Manage and optimize the entire marketing technology stack, ensuring seamless integration and optimal performance of all tools, with a primary focus on Hubspot.
- HubSpot & Salesforce Expertise: Serve as the primary administrator and expert for both Salesforce and Hubspot. Develop and implement strategies to maximize the capabilities of both platforms in alignment with our revenue goals. Ensure seamless integration between Hubspot and Salesforce.
- Marketing Automation: Design, implement, and manage automated workflows in Hubspot and Salesforce to streamline marketing processes, improve lead nurturing, and increase efficiency.
- Email Marketing Automation: Manage and optimize all email marketing automation efforts within Hubspot, including lead nurturing flows to guide prospects through the buyer's journey and post-sale customer engagement.
- Sales Process Optimization: Build, document, and maintain key sales processes (e.g., lead routing, opportunity management, forecasting). Partner with Sales leadership to continuously refine sales journey operations.
- Data Management & Analytics: Own all Sales and Marketing data, ensuring data integrity, accuracy, and compliance across systems. Develop and maintain comprehensive reporting dashboards to track key performance indicators, including leads, MQLs, SQLs, conversion rates, customer retention, expansion, and onboarding progress. Analyze data to identify trends, provide actionable insights, and inform both Sales and Marketing strategies.
- Lead Forecasting: Develop and maintain accurate lead forecasting models to predict future lead generation and revenue performance. Collaborate with Sales and Marketing leadership to align forecasting with business objectives.
- Website Management Support: Collaborate with the Website Development team to ensure optimal website performance, user experience, and lead capture capabilities.
- Process Design & Optimization: Create scalable processes that support company growth and improve team efficiency across both Sales and Marketing functions. Identify opportunities to improve workflows and automate repetitive tasks across tools.
- Serve as Primary Liaison: Act as the primary liaison between Revenue Operations, IT, and Sales/Marketing teams on tooling needs and integrations.
- Cross-Functional Collaboration: Work closely with GTM leadership (Sales, Marketing), Product, Customer Success, and Finance teams to align on strategy and enablement initiatives. Support internal training and change management on systems and processes.
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