Global Marketing Director

2 weeks ago

Manila, National Capital Region, Philippines beBeeStrategist Full time ₱900,000 - ₱1,200,000
Senior Marketing Strategist

This is a high-level role ideal for an experienced marketing professional with extensive e-commerce background, particularly in scaling brands from 7-figure to 8-figure revenues.

About the Position

We are seeking a talented Senior Marketing Strategist to lead our global marketing strategy and execution as we prepare to expand into new markets, leveraging expertise in brand development, paid advertising, email marketing, conversion rate optimization (CRO), and data-driven decision-making.

Main Responsibilities:
  • Strategy Development: Create and execute comprehensive marketing strategies to expand into new markets (US and UK).
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet key performance indicators (KPIs).
  • Team Leadership: Manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support growth goals.
Qualifications:
  • Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
  • Strong knowledge of international markets, particularly the US and UK.
  • Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
  • Expertise in marketing analytics and data-driven decision-making.
  • Excellent leadership skills and a track record of managing or building marketing teams.
  • Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
  • Exceptional communication and collaboration skills.

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