
Remote CRM Professional
1 day ago
We are looking for a motivated and data-driven CRM professional with experience in the Casino, Sportsbook, or Sweepstakes industry.
Job DescriptionThe role of the Customer Relationship Manager will be to develop and execute strategic retention campaigns, personalized communications, and loyalty initiatives to drive player engagement and reduce churn.
You will play a key role in shaping our players' experiences through retention strategies that foster long-term relationships and growth within the company.
Responsibilities- Develop and execute pre-launch and post-launch CRM strategies to drive player engagement and retention.
- Define key retention KPIs and build tailored plans across player segments.
- Plan, launch, and optimize CRM campaigns via email, push notifications, SMS, and in-game messages.
As a CRM professional, you will analyze player behavior and campaign results to improve performance and use insights to personalize messaging and offers across lifecycle stages.
- Monitor and report on key metrics such as LTV, retention, engagement, and churn.
- Work closely with product, marketing, analytics, and support teams to ensure CRM efforts are aligned with business goals.
To succeed in this role, you will need:
- 2–3 years of hands-on experience in a CRM, user retention, or marketing role within the Casino / Sportsbook / Sweepstakes space.
- Proven ability to plan and execute lifecycle campaigns that increase player engagement and retention.
- Proficient in CRM tools and marketing automation platforms.
- Competitive salary & performance incentives.
- Fully remote work & flexible hours.
- Opportunities for professional growth.
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