Digital Acquisition Specialist

1 day ago

Manila, National Capital Region, Philippines beBeeDigitalAcquisition Full time ₱2,500,000 - ₱3,500,000
Job Role

We are seeking a skilled Digital Acquisition Specialist to join our team.

The ideal candidate will be responsible for driving customer growth and funnel improvements through data-driven campaigns and experimentation.

Key Responsibilities:
  • Develop and execute targeted campaigns across digital marketing channels, integrating with offline activity where appropriate.
  • Generate hypotheses and execute experiments throughout the prospect to activated customer funnel- identifying insights and key opportunities for improvement.
  • Collaborate with internal teams and external agencies to evaluate and optimize growth strategy and performance.
  • Secure and develop alternative channels for acquisition including but not limited to: Facebook, Google, Comparison sites and other new platforms that may be made available in the future.

The successful candidate will have excellent communication skills and be able to negotiate with partner merchants and establishments to deliver better value proposition to digital acquisition programs.

They will also be responsible for coordinating with Marketing Communications for the development of marketing collaterals and other creative requirements to promote their programs.

Furthermore, they will enhance digital acquisition proposition through industry, market and consumer insights, and coordinate with market research agencies as needed.

They will also prepare and monitor monthly MIS reports for regular evaluation of product and promo take-up and to ensure that targets are achieved.

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