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Automation Workflow Specialist

1 week ago

Manila, National Capital Region, Philippines HCM Nexus Full time

Job Description

HCM Nexus seeks a Digital Campaign Coordinator to oversee the development and execution of email marketing campaigns. This role requires expertise in email marketing and automation, as well as strong analytical skills to track campaign performance and make data-driven decisions.

Responsibilities

  • Develop and implement targeted email marketing campaigns to engage leads and customers.
  • Collaborate with the content team to create compelling email copy and visual elements.
  • Set up and automate workflows using marketing automation platforms like Keap.
  • Analyse campaign performance metrics and provide recommendations for improvement.
  • Ensure seamless integration of email marketing efforts with other marketing tools and platforms.

Qualifications

  • Minimum of 5 years of experience in email marketing and marketing automation.
  • Expertise in using platforms like Keap or similar marketing tools (e.g. Mailchimp, Hubspot, ActiveCampaign).
  • Strong technical skills in automation setup and platform integration.
  • Analytical mindset with the ability to interpret data and adjust strategies accordingly.