Data-Driven Growth Strategist

1 week ago

Pagadian, Zamboanga Peninsula, Philippines beBeeMarketing Full time $60,000 - $100,000
About Winona

Winona provides hormone replacement therapy (HRT) for women in menopause. We offer cutting-edge technology, including an electronic health record system, patient care administration system, patient portal, and marketing tools.

Job Description

Our team is seeking a detail-oriented professional to help drive informed decision-making quickly. This role will involve analyzing customer data from first impression to conversion, identifying areas for improvement, and uncovering growth opportunities.

The successful candidate will collaborate closely with the growth, creative, and product teams to track funnel performance, evaluate creative effectiveness, conduct competitive research, and provide insights that inform smarter acquisition strategies. Their work will directly impact spend allocation, campaign development, and optimization decisions.

Responsibilities:
  • Set up and monitor full-funnel tracking from ad click to sign-up to retention
  • Develop and maintain dashboards that showcase conversion rates, drop-off points, and cohort behavior
  • Partner with growth and product teams to recommend A/B tests and UX improvements
  • Analyze paid media and content campaign performance across channels
  • Break down creative effectiveness by format, hook, CTA, and audience segment
  • Provide actionable recommendations on what's working and where to iterate
  • Monitor competitor strategies, ad libraries, landing pages, messaging, and offers
  • Compile and present intelligence that informs our positioning, messaging, and creative tests
  • Create weekly/monthly marketing performance reports with high-level summaries and deep dives
  • Collaborate cross-functionally to connect marketing metrics with product, sales, and lifecycle KPIs
  • Help build forecasting models and identify underperforming segments
Requirements
  • 2+ years of experience in a marketing analytics or growth analytics role (bonus if in a startup or high-growth environment)
  • Strong understanding of marketing attribution, funnel dynamics, and customer journeys
  • Proficiency in tools like Mixpanel, Google Analytics, Amplitude, or similar event-based analytics platforms
  • Advanced Excel/Google Sheets skills; experience with SQL or BI tools (e.g., Looker, Tableau) is a plus
  • Highly comfortable working with cross-functional teams, asking good questions, and influencing decisions with data
  • Bonus: exposure to paid media platforms, email performance analytics, or customer segmentation
Benefits
  • Flexible hours
  • Work from anywhere
  • Fun and casual work environment
  • Employee engagement activities and virtual gatherings
  • A diverse, global team
Equal Employment Opportunity

We provide equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. We take allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.

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