Digital Marketing Strategist

1 week ago

Pasig, National Capital Region, Philippines beBeePerformance Full time $60,000 - $90,000
Job Description

As a Paid Search Analyst, you will be responsible for planning, executing, and optimizing paid search campaigns across multiple platforms to deliver measurable ROI and contribute to overall e-commerce growth.

The ideal candidate is analytical, detail-oriented, and experienced in managing campaigns for retail or e-commerce businesses. You will work closely with cross-functional teams to align paid efforts with broader marketing and business goals.

Key responsibilities include:

  • Managing and optimizing paid search campaigns on platforms including Google Ads and others.
  • Conducting keyword research, audience targeting, bid strategy planning, and A/B testing to improve performance.
  • Analyzing performance data to identify trends, insights, and opportunities for growth.
  • Collaborating with cross-functional teams (SEO, Merchandising, Design, and Development) to align paid efforts with broader marketing and business goals.
  • Writing effective ad copy aligned with brand voice and optimized for performance.
  • Monitoring campaign budgets and daily spend to ensure efficient use of funds.
  • Preparing and delivering detailed performance reports and dashboards with actionable insights.
  • Staying current with industry trends, platform updates, and emerging technologies in search marketing.

You will have the opportunity to work with a passionate team that recognizes, respects, and appreciates results.

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