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7 days ago
The Channel Marketing Manager role offers an exciting opportunity to collaborate with service providers and drive the execution of co-branded partner products.
- Develop and execute marketing activities to grow sales pipeline and drive new revenues, including account-based marketing, events, promotions, and digital marketing.
- Create sales tools and training materials to empower sales teams to effectively articulate product value and overcome objections.
- Build strong working relationships with service providers and partner teams, distributing marketing communications to appropriate internal and external teams.
- Lead the development and execution of comprehensive GTM plans for new product launches, features, and updates.
- Work with partners to develop customer case studies and testimonials for awareness, develop sales pitches, and gather customer feedback for product development.
- Deliver competitive analysis on regional UC and CC markets, create resources, and identify opportunities to optimize marketing activities.
- Establish and monitor key performance indicators (KPIs) for marketing programs, driving data-driven decisions and maximizing ROI.
- 4-8 years of experience in Channel Marketing required, with experience managing National Partners preferred.
- Bilingual at a business level.
- Education: Bachelor's Degree in Marketing, Communications, or other related degree.
- Able to develop and implement customer-specific marketing programs independently.
- Demonstrated project management skills.
- Self-motivated, able to problem-solve, and provide great work with limited supervision.
- Excellent interpersonal and communication skills.
- Excellent time management, decision-making, prioritization, and organization skills.
- Must be able to work well with others as part of a team.
- Campaign management experience.
- Ability to travel approximately 25%.
- Provide on-site event support, including assisting with the lifting and movement of items up to 15 lbs.
- Experience within the technology industry, preferably in UCaaS, CCaS, or SaaS companies.
- Experience working in a fast-paced environment.
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