Digital Ecommerce Operations Lead

1 day ago

Mabalacat, Central Luzon, Philippines beBeeEcommerce Full time $60,000 - $80,000
Overview

Seeking a strategic ecommerce operations expert to lead digital growth and marketing initiatives with a focus on the US market. This role will drive brand identity enhancement, optimize online presence, and accelerate sales and customer engagement.

Key Responsibilities
  • Shopify Management
    • Manage daily Shopify operations for seamless user experiences.
    • Optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.
    • Ensure consistent premium brand representation across all website and product pages.
    • Enhance website SEO through on-page and off-page optimization techniques.
  • Marketing Strategy & Execution
    • Lead META ads strategy, launching new ad variations weekly.
    • Develop offers on META ads (e.g., bundles, price points, value propositions).
    • Create engaging ad concepts, angles, and copy tailored to target audiences.
    • Monitor ad performance, manage budgets, and optimize based on data-driven insights.
    • Collaborate with email marketing teams for cohesive campaigns.
    • Partner with Social Media Managers for unified messaging.
    • Coordinate influencer partnerships and social media efforts.
  • Customer Engagement & Growth
    • Develop customer segmentation strategies for personalized marketing.
    • Use customer feedback and analytics to refine content and campaigns.
    • Plan engaging challenge programs and virtual events.
    • Support new product launches.
    • Design digital training programs for repeat purchases and acquisitions.
  • CRO and Optimization
    • Analyze customer behavior and identify CRO opportunities.
    • A/B test landing pages, ads, and product pages.
  • Creative and Project Management
    • Manage marketing asset creation, collaborating with teams.
    • Leverage graphic design skills for ad creatives and banners.
    Qualifications
    • Minimum 3+ years of ecommerce experience, preferably in Shopify.
    • Deep understanding of the US health and fitness market.
    • Proven expertise in META ads management and creative testing.
    • Strong ecommerce growth track record through CRO, SEO, and marketing funnels.
    • Familiarity with product page, landing page, and funnel building.
    • Hands-on experience with customer segmentation, journey mapping, and targeted campaigns.
    • Basic to intermediate graphic design proficiency.
    • Experience working with influencers and managing social media campaigns.
    • Excellent communication and project management skills.
    • Data-driven mindset with strong analytical abilities.

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