
Experienced Programmatic Operations Specialist
2 weeks ago
We are seeking an experienced Programmatic Campaign Manager to lead our programmatic operations. As a key member of our team, you will be responsible for overseeing the entire lifecycle of client campaigns, from conceptualization to execution.
Your expertise in SSPs and DSPs, along with a comprehensive understanding of the programmatic ecosystem, ensures successful campaign launches, scalability, and outstanding results.
Key Responsibilities:- Campaign Setup & Audience Development
- Create audience segments based on client specifications.
- Automatically generate PMP Deal IDs.
- Curate inventory packages aligned with target segments.
- Technical Configuration & Quality Assurance
- Implement and verify ad tags, pixels, and tracking URLs.
- Conduct campaign QA and secure internal sign-off.
- Platform Deployment & Troubleshooting (SSP/DSP)
- Configure, test, and troubleshoot SSP integrations and inventory feeds.
- Deploy deals into DSP seats and monitor setup errors.
- Troubleshoot issues across DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange).
- Performance Monitoring & Optimization
- Monitor live campaign metrics and produce reports.
- Adjust bids, caps, and inventory to optimize performance.
- Margin Management
- Track campaign margins and propose optimizations to protect profitability.
- Client Support & Escalations
- Provide first-line technical support and escalate complex issues.
- Continuous Improvement & Knowledge Sharing
- Research and document new techniques.
- Share best practices and train peers.
- 5+ years in Technical Account Management or Programmatic Trading.
- Deep expertise with DSPs (DV360, The Trade Desk, Amazon) and SSPs (OpenX, PubMatic, Index Exchange).
- Proficiency in ad tags, pixels, tracking URLs, bid strategies, and QA processes.
- Strong troubleshooting skills across the ecosystem.
- Commercial acumen for balancing performance and margin.
- Excellent communication skills for technical translation.
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