Digital Strategy Director

12 hours ago

Makati City, National Capital Region, Philippines beBeeProgrammatic Full time ₱1,500,000 - ₱2,100,000

A Programmatic Media Manager is responsible for overseeing the management of digital requirements, programmatic ad operations, and strategic planning. They work closely with agency planners and partners to develop and implement programmatic strategies that optimize media buys and enhance performance.

Key Responsibilities
  • Manage cost estimates, budgeting, KPI-setting, and goal accountability while ensuring timely post-buy analysis and invoicing.
  • Lead negotiations to optimize media buys, leveraging industry expertise to drive business results.
  • Provide detailed reporting on digital requirements, ensuring excellent stewardship of client media buys.
  • Stay up-to-date with online media trends, competitive dynamics, consumer behavior, and future developments to inform strategic planning.
Requirements
  • At least 3 years of experience in programmatic campaigns, preferably in an agency or brand environment.
  • Experience in Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning, particularly supporting direct response or eCommerce brands.
  • Proficiency in key programmatic platforms and technologies, with a strong understanding of industry trends and concepts.

Note: The role requires a deep understanding of programmatic advertising and its applications across various industries.

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