
Customer Engagement Specialist
1 day ago
About Love, Bonito is a digital-first company empowering everyday Asian women and inspiring self-confidence.
We are Southeast Asia's leading womenswear brand, headquartered in Singapore.
Role OverviewAs a CRM Manager, you will drive customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.
Reporting to the Director of Marketing, you'll be responsible for developing the strategy and executing the CRM and Loyalty strategy across channels.
Main Responsibilities:- Develop the CRM and Loyalty strategy across channels (e.g., lifecycle email, WhatsApp)
- Analyze customer data and campaign performance to uncover insights, improve targeting, and optimize communications
- Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
- Passionate about creating impactful, brand-building experiences
- Experience managing a loyalty or membership programme in retail or e-commerce
- Hands-on experience with CRM tools and marketing automation programs
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