Customer Engagement Specialist

1 day ago


San Fernando, Central Luzon, Philippines beBeeStrategy Full time ₱2,500,000 - ₱3,500,000

About Love, Bonito is a digital-first company empowering everyday Asian women and inspiring self-confidence.

We are Southeast Asia's leading womenswear brand, headquartered in Singapore.

Role Overview

As a CRM Manager, you will drive customer engagement, retention, and loyalty through data-driven campaigns, platform optimization, and cross-functional collaboration.

Reporting to the Director of Marketing, you'll be responsible for developing the strategy and executing the CRM and Loyalty strategy across channels.

Main Responsibilities:
  • Develop the CRM and Loyalty strategy across channels (e.g., lifecycle email, WhatsApp)
  • Analyze customer data and campaign performance to uncover insights, improve targeting, and optimize communications
  • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
Requirements:
  • Passionate about creating impactful, brand-building experiences
  • Experience managing a loyalty or membership programme in retail or e-commerce
  • Hands-on experience with CRM tools and marketing automation programs


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