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Digital Influencer Campaign Manager

2 weeks ago

Manila, National Capital Region, Philippines Neo Group Full time
About Our Team

We're seeking a highly skilled Influencer Marketing Team Lead to join our Neo Group team and drive our influencer marketing strategy forward.

Job Description:

The successful candidate will be responsible for leading a team of experienced Influencer Marketing Specialists, overseeing project delivery, and developing strategic relationships with key influencers.

Key Responsibilities:
  • Team Leadership: Provide strategic direction and guidance to the team, ensuring they meet and exceed performance targets.
  • Influencer Research: Identify and research potential streamers, influencers, and content creators to collaborate with.
  • Analytics and Insights: Conduct thorough analysis of influencer metrics, audience demographics, and engagement rates to inform marketing decisions.
  • Database Management: Maintain a comprehensive database of influencers for current and future campaigns.
  • Outreach and Engagement: Develop and execute outreach strategies to engage influencers and optimize partnerships.
Requirements:
  • KOL Campaign Experience: Proven experience in managing APAC KOL (Key Opinion Leader) campaigns.
  • Team Leadership: Strong experience in leading and mentoring a team in an influencer marketing or digital marketing role.
  • Social Media Knowledge: In-depth understanding of social media platforms, including TikTok, Instagram, YouTube, and Twitch.
  • Relationship Management: Exceptional relationship management skills, with the ability to build lasting connections with influencers and stakeholders.
  • Negotiation Skills: Experience negotiating contracts and managing influencer partnerships.