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Influencer Marketing Specialist

2 weeks ago

Manila, National Capital Region, Philippines Shopee Full time

About the Role

The Shopee team is seeking a highly skilled Influencer Marketing Specialist to join our dynamic affiliate program. As a key member of our marketing team, you will be responsible for designing, executing, and optimizing engagement-driven challenges and promotional campaigns for Shopee's KOL affiliates.

Key Responsibilities

  • Develop and implement large-scale challenges and campaigns to drive KOL engagement and increase competition.
  • Collaborate with internal teams to align campaigns with Shopee's overall marketing objectives.
  • Monitor campaign performance and optimize based on data insights.
  • Create reward structures to maximize participation and ROI.
  • Track KOL engagement and introduce targeted initiatives to re-engage inactive affiliates.

Requirements

  • 3+ years of experience in influencer marketing, campaign management, or digital marketing.
  • Strong understanding of KOL engagement mechanics and digital content trends.
  • Proven ability to develop and execute large-scale challenges and campaigns.
  • Analytical mindset with experience using performance data to drive decision-making.