Digital Advertising Specialist

6 days ago

Sorsogon, Bicol, Philippines beBeeAdvertising Full time $60,000 - $80,000
Job Summary

A successful Digital Advertising Specialist will be responsible for managing end-to-end Google Ads campaigns, ensuring high-quality and relevant ads are delivered to the right audience.

Key Responsibilities
  • Conduct thorough keyword research and audience targeting to optimize ad performance.
  • Optimize campaign budgets, bids, and ad copies to improve quality scores and ROI.
  • Monitor campaign delivery, troubleshoot issues related to ad disapprovals or policy violations.
Performance Analysis & Reporting
  • Utilize tools like Google Ads, Google Analytics, and Google Looker Studio to track key performance indicators and campaign metrics.
  • Develop regular performance reports with actionable recommendations.
  • Analyze campaign data to identify trends, optimize ROI, and support decision-making.
  • Provide performance forecasts and budgeting guidance based on campaign goals.
Strategy & Execution
  • Develop targeted Google Ads strategies aligned with client objectives and sales funnels.
  • Propose new campaign opportunities or formats to improve reach and conversions.
  • Collaborate with internal teams to ensure cohesive execution and message alignment.
  • Recommend improvements to landing pages to increase Quality Score and conversion rates.
Industry Knowledge
  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
  • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
  • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.
Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
  • At least 1-3 years of experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, or Performance Max).
  • Proven track record of managing and optimizing paid campaigns with measurable results.
  • Google Ads Certification is a strong advantage.
  • Proficient with Google Suite products, especially Google Sheets.
  • Possess exceptional interpersonal and public relations skills.
  • Demonstrate strong analytical abilities, making data-driven decisions.
  • Ability to work independently in a remote setting.
  • Highly organized, particularly with digital collaboration tools.
  • Collaborative team player with an entrepreneurial mindset and proactive approach.

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