Digital Marketing Specialist

6 days ago

Sorsogon, Bicol, Philippines beBeeSpecialist Full time ₱900,000 - ₱1,200,000
About The Role

We're looking for a seasoned digital marketing professional to manage and optimize our Google Ads campaigns.

A dedicated SEM specialist will be responsible for developing and executing comprehensive advertising strategies that drive leads and sales for local and eCommerce businesses. This includes keyword research, competition analysis, campaign optimization, and landing page recommendations.

The ideal candidate will have extensive experience with Google Ads, Bing Ads, and other digital advertising platforms. A strong understanding of data analysis and the ability to turn insights into actionable strategies is crucial for this role.

  • Develop and manage Google Ads campaigns across Search, Display, Shopping, and Video platforms
  • Conduct in-depth keyword research and competition analysis to identify opportunities for improvement
  • Maintain and optimize campaigns to meet targeted KPIs such as Conversion Rates and CPA
  • Provide strategic insights to enhance client ROI and campaign effectiveness
Requirements
  • Minimum 3 years of experience managing Google Ads and Bing Ads
  • Proven track record of success in generating leads and sales through Google Ads
  • Advanced knowledge of Google Analytics (GA4) and Google Ads platforms
  • Experience with digital advertising tools and platforms
  • Strong analytical skills with the ability to turn data into actionable insights
Bonus Skills
  • Agency experience
  • Advanced knowledge of conversion rate optimisation (CRO) techniques

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