Digital Advertising Specialist

6 days ago

Sorsogon, Bicol, Philippines beBeeAdvertiser Full time ₱800,000 - ₱1,200,000

Job Opportunity:

We are seeking a highly skilled and experienced Facebook Ads Specialist to join our marketing team.

The ideal candidate will have a proven track record of successful Facebook ad campaigns and a strong ability to analyze data and make data-driven decisions.

This role requires a deep understanding of Facebook's advertising platform, audience targeting strategies, and campaign optimization techniques.

Key Responsibilities:

  • Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and KPIs.
  • Conduct thorough audience research and develop targeted audience segments for ad campaigns.
  • Create and optimize Facebook ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
  • Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders.
  • Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.
  • Stay updated with industry trends and best practices in Facebook advertising, ensuring campaigns are innovative and effective.
  • Collaborate with the creative team to develop engaging and visually appealing ad creatives.
  • Work closely with other marketing team members to align Facebook ad campaigns with overall marketing initiatives.
  • Stay informed about changes to the Facebook advertising platform, algorithm updates, and policy changes, and adapt strategies accordingly.
  • Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
  • Provide guidance and support to junior team members, sharing knowledge and best practices.

Qualifications:

  • 2+ years in a similar role within an agency specifically in Facebook ads, LinkedIn ads and/or working in a paid social role.
  • Strong understanding and passion for social media advertising.
  • Must be adept with using Facebook Business Manager and proficient in the use of Facebook Ads Manager to implement, optimize and analyze campaigns.
  • Able to build diverse audiences within Facebook Ads and aware of the Facebook pixel and how this is used.
  • Able to develop and implement paid strategies for clients across many industries that will result in a positive ROI.
  • Great at communicating campaign performance and insights to the team.
  • Focused on doing the absolute best for our clients and helping them grow their business.
  • Natural leadership flair and passion for spreading paid social knowledge.
  • You are passionate about social media advertising.
  • Strong written and verbal communication skills for team interaction and reporting.
  • Ability to work independently and as part of a team, effectively managing multiple projects and priorities.
  • Problem-solving mindset and ability to recommend strategies that will generate a positive ROI.
  • Strategic thinking to identify gaps and opportunities in the market.

Benefits Package:

  • Healthy, conducive work environment.
  • Competitive salary.
  • HMO.
  • Lots of opportunities to enhance your skills, acquire new experiences, work among experts, and grow your career.
  • Exposure to world-class, high-level management from local and international direct supervisors.
  • Opportunities for Promotion.
  • Complete Government Mandated Benefits.

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