Advertising Specialist

1 day ago

Quezon City, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,000,000
Job Description

We're seeking a high-performing paid advertising specialist to lead impactful campaigns and drive real results.

This role involves planning, executing, and optimizing paid advertising campaigns across Google, Meta, and other relevant platforms.

The ideal candidate will have hands-on experience managing large ad budgets, a proven track record of driving high ROI paid campaigns, and expertise in performance tracking, analytics tools, and data-driven decision-making.

The successful candidate will be responsible for setting up, monitoring, and optimizing conversion tracking to ensure accurate attribution and data-driven decisions. Additionally, they will perform A/B testing on paid ads to enhance ad creatives, audience targeting, and bidding strategies.

They will also collaborate with the team to implement conversion rate optimisation (CRO) strategies that focus on enhancing paid ad performance.

Key responsibilities include analysing complex data, translating insights into actionable strategies, and providing recommendations based on data analytics and attribution modelling.

The ideal candidate will stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.

Requirements and Qualifications
  • Minimum 5 years of experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads.
  • Solid understanding of conversion rate optimisation (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
Benefits
  • Remote work arrangement.
  • Fixed weekends off.
  • Work schedule: 3 PM – 12 MN.
Additional Information
  • Preferred applicants: residents of Davao Region.

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