Paid Advertising Specialist

2 days ago

Mandaluyong City, National Capital Region, Philippines beBeeAdvertising Full time ₱1,200,000 - ₱1,500,000
Job Overview

We're seeking a seasoned Paid Advertising Specialist to spearhead our paid advertising initiatives and drive impactful results.

Key responsibilities will include developing, executing, and refining paid advertising campaigns across multiple platforms to maximise ROI and drive conversions.

Required Qualifications
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high-performing paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Sound understanding of conversion rate optimisation strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices (expertise is not required, but understanding is highly preferred).
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyse complex data and translate insights into actionable strategies.
  • Strong project management skills with the ability to handle multiple campaigns simultaneously.

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