Digital Media Advertising Professional

2 days ago

Quezon City, National Capital Region, Philippines beBeefacebook Full time $90,000 - $120,000
Facebook Ads Specialist Job Overview

We are seeking a highly skilled and experienced professional to join our team as a Facebook Ads Specialist. This individual will be responsible for planning, implementing, and optimizing Facebook advertising campaigns to drive brand awareness, engagement, and conversions.

The ideal candidate will have a deep understanding of Facebook's advertising platform, audience targeting strategies, and campaign optimization techniques. They should also possess a proven track record of successful Facebook ad campaigns and strong analytical skills to make data-driven decisions.

This role requires innovative thinking, creativity, and the ability to stay up-to-date with industry trends and best practices in Facebook advertising.

Key Responsibilities:

  • Create comprehensive Facebook advertising strategies to achieve marketing objectives and key performance indicators (KPIs).
  • Develop targeted audience segments for ad campaigns using thorough audience research.
  • Design and optimize Facebook ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
  • Analyze ad performance, monitor key metrics, and provide regular reports to stakeholders.
  • Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.

Required Skills and Qualifications

  • A minimum of 2 years of experience in a similar role within an agency, specifically in Facebook ads, LinkedIn ads, or working in a paid social role.
  • Strong understanding and passion for social media advertising.
  • Proficiency in using Facebook Business Manager and Facebook Ads Manager to implement, optimize, and analyze campaigns.
  • Able to build diverse audiences within Facebook Ads and aware of the Facebook pixel and its use.
  • Ability to develop and implement paid strategies for clients across multiple industries that result in a positive return on investment (ROI).
  • Effective communication skills for reporting campaign performance and insights to the team.
  • Natural leadership flair and passion for sharing knowledge and best practices in paid social.
  • Strategic thinking to identify gaps and opportunities in the market.
Benefits

This role offers a unique opportunity to grow your career in social media advertising and work with a talented team of professionals.

About the Role

This is a full-time position with competitive compensation and benefits package.

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