Senior Ecommerce Marketing Strategist

23 hours ago

Cebu City, Central Visayas, Philippines beBeeEcommerce Full time $60,000 - $90,000
Job Description:

We are seeking an experienced ecommerce marketing professional to oversee ecommerce operations and marketing strategies with a strong focus on the US market. This role is instrumental in enhancing brand identity, optimizing digital presence, and driving significant growth in sales and customer engagement.

Key Responsibilities:
  • Ecommerce Operations Management
    • Oversee daily Shopify operations ensuring seamless user experiences
    • Build and optimize product pages landing pages and funnels for mobile responsiveness and conversion
    • Ensure consistent premium brand representation across all website and product pages
    • Enhance website SEO through on-page and off-page optimization techniques
  • Marketing Strategy Execution
    • Lead and execute META ads strategy launching a minimum of 25 new ad variations weekly
    • Develop and test various offers on META ads e.g bundles price points and value propositions
    • Create engaging ad concepts angles and copy tailored to target audiences
    • Monitor ad performance manage budgets and optimize based on data-driven insights
    • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention
    • Partner with the Social Media Manager to ensure unified messaging across platforms
    • Coordinate with influencers and the social media team to drive brand awareness and sales
  • Customer Engagement Growth
    • Develop customer segmentation strategies to personalize marketing efforts
    • Use customer feedback and analytics to refine website content and ad campaigns
    • Plan and execute engaging challenge programs including virtual events and themed challenges to foster global participation and community engagement
    • Support the release of new product launches
    • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers
  • Conversion Rate Optimization (CRO)
    • Continuously analyze customer behavior and identify opportunities to improve website CRO
    • A/B test landing pages ads and product pages to maximize performance
  • Creative Project Management
    • Manage the creation of marketing assets including photos videos and supporting materials in collaboration with the broader team
    • Leverage basic to intermediate graphic design skills to assist with ad creatives banners and other visual assets
    • Take ownership of execution while collaborating with leadership for direction and feedback

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