Strategic Growth Manager

2 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000
Account Manager Job Description

This is a dynamic role where you will be responsible for overseeing the growth and success of our Amazon channel. Your key focus areas will include creating and executing a cohesive strategy for listing optimization, advertising, and customer engagement.

  • Key Responsibilities:

    • Conduct market research to analyze consumer behavior and preferences.

    • Research product features, benefits, and differentiators to craft compelling messaging.

    • Stay up-to-date with industry trends, competitors, and best practices in concept, style, and functionality.

    • Develop and maintain a reference library of competitive ads, UGC, videos, and social assets.

  • Listing Optimization:

    • Collaborate with SEO and growth teams to optimize product listings.

    • Use keyword research to enhance titles, descriptions, bullet points, and backend keywords.

    • Analyze data and recommend changes to improve visibility and conversion rates.

  • Advertising:

    • Plan and execute Amazon campaigns (Sponsored Products, Brands, Display).

    • Monitor and optimize performance metrics: CTR, conversion rate, ROAS.

    • Use data insights to iterate and improve ad performance.

  • Customer Engagement:

    • Respond promptly and professionally to customer inquiries and reviews.

    • Use customer feedback to guide product and service improvements.

    • Partner with Customer Support to ensure a seamless customer experience.

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