Brand Strategist

4 days ago


Pasig, National Capital Region, Philippines Versatech International Full time

At Versatech International, we are seeking a talented Brand Strategist to drive the development and implementation of our brand strategies.

About the Role

The successful candidate will be responsible for identifying growth drivers, developing marketing campaigns, and cultivating partnerships to enhance the positioning of our brand in the marketplace.

Key Responsibilities:

  1. Lead the development of our brand by continuously identifying and developing growth drivers based on partners' and end-users' needs.
  2. Develop and execute marketing campaigns and promotions to accelerate business results and drive consistent market share growth.
  3. Cultivate partnerships with resellers to broaden the reach of our business brands.
  4. Develop and implement assigned brand's marketing plans, leveraging a keen understanding of partners and end-users across all vertical industries.
  5. Responsible for achieving brand targets, including revenue, gross profit, and inventory.
  6. Ensure quality initiatives and executions of assigned categories, delivered in time and in full.
  7. Optimize focus on Key Performance Indicators (KPIs) that deliver maximum business results and achieve long-term consistent growth of the brand.
  8. Budgeting and planning, keeping budget in line with aligned key metrics.
  9. Collaborate closely with internal and external stakeholders.
Requirements

We are looking for a highly skilled professional with:

  1. A Bachelor's degree in Marketing, Business Management, or a related field.
  2. At least 3 years of brand management experience in a related industry, preferably with background in IT and AV.
  3. A proven track record in building market shares and business of a brand.
  4. Strong leadership and project management skills, as well as skills related to full brand management/marketing spectrum and financial literacy in managing P&L.


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