Strategic Market Research Manager

4 days ago

Manila, National Capital Region, Philippines beBeeInsight Full time ₱2,000,000 - ₱2,500,000
Job Description

The Insight Manager is a crucial role in overseeing quantitative, qualitative, and community research projects under the guidance of senior researchers. This position reports to one of the teams of Senior Research Managers.

Main Responsibilities
  • Project Management: The Insight Manager is responsible for managing multiple smaller tactical projects simultaneously with minimal direction from seniors. They also play a supporting role on larger strategic projects.
  • Activity Design: The Insight Manager leads in deciding the best approach and ideas for capturing data needed, designing most types of activities with only light direction from seniors.
  • Fieldwork: The Insight Manager is a confident moderator who can go beyond taking what people say at face value, laddering to understand the unspoken and emotion that sits deeper. They are able to evaluate the status of survey fieldwork and make decisions facilitating fieldwork progress.
  • Analysis and Reporting: The Insight Manager is able to analyze any activity data, take the lead in designing an analysis plan, create commercially savvy reports that include growing experience with the client / category / sector, and ensure that relevant insights from other sources are brought in at key points in the process to add value.
  • Solution Design: The Insight Manager can interpret a client's information needs and translate them into overall project design and decide on the right activities and solutions to use. For complex projects, they do this with the support from seniors.
  • Presentation: The Insight Manager regularly gives presentations to clients, supported by seniors, and prepares client workshops/brainstorms.
  • Account Management: The Insight Manager is an independent client handler who builds good working relationships with clients, has learned to flex style as needed, and is attentive to their needs while balancing commercial needs of the business and maintaining good relationships internally.
  • Growth Marketing: The Insight Manager is a master of every client's sector, shares internal content with own network in a targeted and personalized way, supports accounts with this too, and creates contents such as blog posts or client case studies.
  • Commercial Management: The Insight Manager is aware of commercial skillsets and how they complement other assets in the team, experienced with customer relationship platforms, understands unique selling arguments of tools/methods/solutions offered and how they position vs competitors, committed to client facing targets beyond project interactions, grows business financial acumen, takes ownership of contribution to financials on a project, actively participates in smaller/simple sales pitches, and proactively looks to support (Sr) Business Director to gain experience in reaching out to new clients.
  • Coaching: The Insight Manager supports the development of junior consultants through on-the-job coaching, shares experiences and best practice tips, follows up on experiences and training to drive higher performance.

This role requires excellent analytical, communication and problem-solving skills, with the ability to work effectively in a team environment. The ideal candidate will have a passion for market research and a strong understanding of the latest trends and technologies.

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