Market Research
4 days ago
Conduct qualitative and quantitative research to identify market opportunities and customer preferences.
Collect and analyze data from various sources such as surveys, focus groups, reports, and digital analytics.
Monitor competitors' activities, pricing strategies, and market positioning.
Prepare research reports, presentations, and dashboards that summarize insights and recommendations.
Collaborate with marketing, sales, and product teams to align research findings with business strategies.
Track industry trends, emerging technologies, and economic developments that may impact the company.
Design and execute customer satisfaction and feedback surveys.
Provide regular market updates to leadership for strategic planning and decision-making.
Qualifications:
Bachelor's degree in Business, Economics, Marketing, Statistics, or a related field.
Proven experience in market research, business analysis, or data analytics.
Strong analytical and critical thinking skills with attention to detail.
Proficiency in research tools, data visualization, and statistical analysis software (e.g., Excel, SPSS, Tableau, Power BI).
Excellent communication and presentation skills.
Ability to translate complex data into clear and actionable insights.
Strong organizational skills and the ability to manage multiple projects simultaneously.
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