Customer Engagement Specialist

2 days ago

Pasay, National Capital Region, Philippines beBeeEmail Full time $90,000 - $120,000

Email Marketing and CRM Specialist

We are seeking a skilled Email Marketing & CRM Specialist to help drive customer engagement, conversion, and retention through data-driven marketing strategies.

This is a full-time remote role that requires hands-on experience in performance-based email marketing, preferably in eCommerce. You will be responsible for delivering best-in-class customer communication across email, SMS, and push channels.

Responsibilities:
  • Take ownership of Miss Amara's email, SMS, and push marketing channels, focusing on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
  • Design and continuously optimize advanced automation flows and customer segmentation strategies to enhance customer experience and drive revenue growth.
  • Lead the planning, creation, and scheduling of all marketing campaigns, working closely with the Content Manager to ensure every message aligns with our brand voice and aesthetic.
  • Collaborate with the CX team to improve customer communications using NPS and other feedback to inform messaging strategy.
  • Develop detailed briefs for the Content team, leveraging data and past performance insights to guide the creation of high-converting email content.
  • Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  • Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  • Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.
Requirements:
  • 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and time-management skills, thriving in a fast-paced, collaborative environment.
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.
Benefits:
  • Be part of a talented crew— you'll be part of a high-growth e-commerce business, with opportunity for career progression as we expand into new markets.
  • Work in uncharted territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors.
  • Join a truly global team - with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture.

We are looking for someone who is passionate about driving results through effective email marketing and CRM strategies. If this sounds like your kind of role, we'd love to hear from you

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