Player Engagement Lead

2 days ago

Pasay, National Capital Region, Philippines Reliasourcing Full time $40,000 - $80,000 per year

Job Title: Player Engagement Lead

Job Type: Full-time

Location: Pasay City

Overview

The Player Engagement Lead is responsible for designing and executing strategies that enhance player satisfaction, retention, and activity. This role oversees player engagement initiatives, manages the engagement team, and works closely with marketing, customer support, and VIP departments to create a seamless and exciting player journey across all touchpoints.

Key Responsibilities

  • Lead the planning and execution of player engagement campaigns, promotions, and community events across multiple channels.
  • Manage a team of player engagement specialists to ensure delivery of high-quality player interaction and service.
  • Analyze player behavior and game data to identify engagement opportunities and areas for improvement.
  • Coordinate with internal teams (e.g., marketing, product, VIP, support) to deliver personalized and localized player experiences.
  • Monitor community sentiment and feedback, escalating critical insights to relevant teams.
  • Develop and maintain player segmentation strategies to tailor communications and offers effectively.
  • Support the development of in-game messaging, player rewards, push notifications, and onboarding flows.
  • Prepare regular reports on engagement KPIs such as player activity, retention, and campaign performance.
  • Stay up to date on gaming trends, competitor activity, and emerging engagement tools.
  • Ensure alignment of all player-facing initiatives with the brand's tone, values, and player-first approach.

Qualifications

Education and/or Experience :

  • Bachelor's degree in marketing, Communications, Business, or a related field preferred.
  • At least 1 year of experience in player engagement, community management, or customer experience, preferably in the BPO or online gaming industry.

Language Skills :

  • Excellent communication (oral and written), interpersonal, organizational, and presentation skills.
  • Ability to read, analyze and interpret general data reports, manuals, technical procedures, etc.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of Supervisors, clients, customers, and the general public.

Reasoning Ability :

  • Strong understanding of player behavior, engagement strategies, and loyalty mechanics.
  • Excellent communication and project management skills.
  • Familiarity with CRM tools, campaign platforms, and analytics dashboards.
  • Passion for gaming and knowledge of player communities and digital platforms.
  • Ability to thrive in a fast-paced, data-driven, and customer-focused environment.
  • Willingness to work flexible hours, including evenings or weekends, depending on campaign schedules.

Computer Skills :

To perform the job successfully, an individual should have a basic knowledge on:

  • Internet navigation and operations.
  • Microsoft Office applications.
  • Typing proficiency of at least 40-60 words per minute.
  • Other programs required by the account / system.

Job Type: Full-time

Benefits:

  • Paid training

Work Location: In person

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