
Marketing Lead Generation Specialist
2 days ago
This is a full-time remote role for a direct response copywriter at an Australian marketing agency specialising in lead generation for buyer's agents. The copywriter will be responsible for creating high-converting Meta Ads copy, VSL scripts, landing page content, and email sequences that generate qualified leads for buyer's agent clients across Australia.
Key Responsibilities:- Create conversational, problem-agitate-solution style copy that converts cold traffic
- Write copy across multiple formats: Facebook/Instagram ads, VSL scripts, landing pages, email sequences
- Deliver 20-30 pieces of copy per month with quick turnaround times
The ideal candidate has experience writing direct response copy for Meta Ads and lead generation campaigns, with a strong understanding of buyer psychology and ability to build trust with skeptical prospects.
Additional responsibilities include working directly with the founders and creative teams to create copy that generates qualified leads for buyer's agents across Australia.
You will convert cold prospects into booked strategy calls and paying clients through direct response messaging designed to drive action.
Requirements:- 3+ years writing direct response copy for Meta Ads and lead generation campaigns
- Proven ability to write conversational, problem-agitate-solution style copy that converts cold traffic
- Experience across multiple formats: Facebook/Instagram ads, VSL scripts, landing pages, email sequences
- Strong understanding of buyer psychology and ability to build trust with skeptical prospects
- Ability to deliver 20-30 pieces of copy per month with quick turnaround times
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