
Senior Sales Strategist
2 days ago
Key Account Manager
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Dive into strategic planning to drive sales growth and strengthen key account relationships.
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Maintain and enhance relationships with key decision-makers/buyers at modern trade accounts.
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Identify opportunities to introduce new products and expand product portfolios for food and non-food categories.
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Analyze key account data and market trends to implement innovative programs and promotional strategies.
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Collaborate with marketing teams to ensure trade initiatives are aligned with customer needs.
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Distribution & Merchandising Excellence
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Conduct regular store visits to ensure merchandising standards, product availability, and trade execution.
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Ensure on-shelf availability and optimize must-stock lists to maximize product visibility.
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Collaborate with sales admin teams for accurate order encoding and seamless delivery coordination.
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Partner with customers to execute distribution strategies and maximize store-level performance.
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Sales & Trade Marketing Execution
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Implement high-impact promotions and in-store activations to boost sales performance.
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Analyze sales data to assess promotion effectiveness and provide actionable insights.
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Ensure trade marketing efforts align with overall brand strategies and category growth initiatives.
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Develop customer-focused campaigns tailored to shopper behavior and purchase patterns.
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Financial Management & Compliance
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Oversee official receipt validation and ensure compliance with financial processes.
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Enforce remittance policies and monitor deductions to maintain financial accuracy.
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Implement strategic trade promotions with proper budget allocation.
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Inventory & Supply Chain Management
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Coordinate with customers on trade returns, bad order retrievals, and stock clean-ups.
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Ensure proper execution of the bad order policy and prevent stock shortages.
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Work closely with supply chain teams to prevent excess inventory.
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Requirements:
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Proven experience in managing modern trade accounts.
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Strong people management skills, with the ability to lead, coach, and motivate a sales team.
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Proficient in data analytics and sales performance evaluation.
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Excellent communication, negotiation, and relationship-building abilities.
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Highly organized, strategic thinker, and results-oriented.
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