Digital Marketing Expert

1 week ago


Barcelona, Philippines beBeePerformance Full time ₱500,000 - ₱1,000,000
Senior Digital Marketing Specialist

We are seeking a highly skilled and experienced Senior Digital Marketing Specialist with expertise in Meta, Google Ads, and social media advertising. This role is ideal for someone who understands performance metrics and can thrive in a fast-paced environment.

You will be tasked with building and scaling digital ad campaigns to drive revenue growth. You will work closely with cross-functional teams to launch, test, and optimize paid media campaigns.

Main Responsibilities
  • Develop and execute high-performing Meta Ads (Facebook/Instagram) and Google Ads strategies to acquire new customers and drive revenue growth.
  • Set up, manage, and continuously optimize paid campaigns, ensuring they align with business goals and return on ad spend targets.
Creative & Copywriting
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage.
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and user-generated content formats.
Analytics & Reporting
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools.
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement.
Requirements
  • 3-5+ years of hands-on experience managing Meta Ads and Google Ads, with proven ability to scale campaigns.
  • Demonstrated success in e-commerce performance marketing—preferably with direct response campaigns.
  • Advanced proficiency with Google Analytics, Facebook Ads Manager, and other reporting tools.
  • Experience in copywriting and ad creative testing for paid acquisition.
  • Familiarity with attribution, pixel tracking, and conversion optimization principles.


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