E-Commerce Expansion Specialist

4 days ago

Cabuyao, Calabarzon, Philippines beBeeDirector Full time $100,000 - $120,000
Marketing Visionary

Seeking a seasoned marketing professional to spearhead our international expansion strategy.


About The Role

This is a senior-level position ideal for a results-driven marketer with extensive e-commerce experience, particularly in scaling brands from 7-figure to 8-figure revenues. As Marketing Director, you will lead our marketing strategy and execution as we prepare to enter international markets, leveraging your expertise in brand development, paid advertising, email marketing, CRO, and data-driven decision-making.

You will also manage a small team, including a social media coordinator, and eventually help build out a scalable marketing team to support our growth goals.


Key Responsibilities
  • Strategy Development: Design and execute marketing strategies to expand into international markets (US and UK).
  • Campaign Creation & Execution: Develop, launch, and optimize marketing campaigns, including seasonal promotions and product launches.
  • Brand Development: Oversee the development and enhancement of the brand to resonate with international markets while maintaining consistency and authenticity.
  • Paid Advertising: Manage and scale paid ad campaigns across Google Ads and Meta (Facebook/Instagram).
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to optimize the website for higher conversion rates and improved customer experience.
  • Email Marketing: Oversee email marketing strategies using Klaviyo to drive customer retention and conversion.
  • SEO Optimization: Lead SEO initiatives to increase organic traffic and search rankings.
  • Analytics & Reporting: Monitor marketing performance metrics, identify trends, and adjust strategies to meet KPIs.
  • Team Leadership: Manage the current social media specialist and collaborate on creative content. Plan for team growth by identifying skill gaps and recruiting top talent.

Qualifications
  • Proven experience in scaling e-commerce businesses from 7-figure to 8-figure revenues.
  • Strong knowledge of international markets, particularly the US and UK.
  • Hands-on experience with brand development, Google Ads, Meta Ads, Klaviyo, SEO, and CRO.
  • Expertise in marketing analytics and data-driven decision-making.
  • Excellent leadership skills and a track record of managing or building marketing teams.
  • Familiarity with marketing tools and platforms, and the ability to adapt quickly to new technologies.
  • Exceptional communication and collaboration skills.
  • Fashion industry experience is a plus.

Why Join Us?
  • Opportunity to take a pivotal role in our international growth journey.
  • Competitive compensation with the potential for increases as we scale.
  • A chance to shape the future of our marketing team and strategy.
  • Flexibility to work remotely while aligning with Australian business hours.

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