Demand Generation Marketing Strategist

3 weeks ago


Cebu City, Central Visayas, Philippines TASQ Staffing Solutions Full time

Job Title: Demand Generation Marketing Strategist

About the Role:

TASQ Staffing Solutions is seeking an experienced Demand Generation Marketing Strategist to join our team. In this role, you will be responsible for developing and implementing marketing plans to serve business objectives.

Responsibilities:

  • Develop and execute demand generation strategies to drive new customer acquisition and sell additional products to existing customers through various mediums.
  • Collaborate with cross-functional teams to ensure alignment and flawless execution of go-to-market strategies that identify routes to market, content offerings, pricing strategy, sales and partner materials, and pricing.
  • Analyze key marketing metrics to ensure campaigns are meeting engagement, retention, and revenue goals.
  • Provide higher-level reporting on individual program and campaign performance to senior leadership.
  • Support the development of marketing qualified inquiries (MQIs) and sales qualified leads (SQLs).

Requirements:

  • Bachelor's degree or equivalent experience required.
  • Minimum 4-6 years of marketing experience.
  • Knowledgeable in conversion rate optimization and lead nurturing.
  • Direct experience and responsibility on MQIs and SQLs.
  • Experience using Microsoft Office Suite (Word, Excel, PowerPoint) required.
  • Experience using and creating reports from customer relationship management tools required (Salesforce a plus).
  • Familiarity with digital advertising platforms required (AdWords, AdRoll, LinkedIn a plus).
  • Experience using project management or productivity tools preferred (Asana a plus).

Salary Range: $80,000 - $110,000 per year, depending on experience.



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