Digital Marketing Strategist

1 month ago

Cebu City, Central Visayas, Philippines SVCPH Inc. Full time
About SVCPH Inc.

SVCPH Inc. is a leading provider of business process outsourcing (BPO) services, celebrating 16 years of delivering high-quality solutions to clients worldwide. Our core mission revolves around creating a great work environment that empowers our employees to excel and take pride in their work.

Job Title: Digital Marketing StrategistEstimated Salary: $60,000 - $80,000 per yearLocation: Cebu IT Park

This role offers an exciting opportunity for a skilled digital marketing professional to join our team as a Digital Marketing Strategist. The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, leveraging expertise in paid media, SEO/SEM, content management, and CRM.

Key Responsibilities:
  • Paid Media Expertise:
    • Design and optimize paid campaigns on platforms like Facebook Ads, LinkedIn Ads, Google Ads, and other channels to drive traffic, conversions, and brand awareness.
    • Maintain campaign performance by monitoring metrics, making data-driven adjustments, and maximizing ROI to align with business objectives.
    • Collaborate with the Digital Marketing Manager to define campaign goals and ensure paid media strategies integrate with broader marketing efforts.
  • SEO & SEM Proficiency:
    • Optimize website content and run PPC campaigns to enhance search engine rankings and return on investment (ROI).
    • Work closely with the SEO Specialist and Digital Marketing Manager to synchronize paid and organic search strategies, applying SEO/SEM best practices for integrated marketing campaigns.
  • CMS & CRM Management:
    • Manage content management systems (CMS) to guarantee seamless content updates and website maintenance.
    • Oversee HubSpot CRM management, ensuring accurate data entry, lead tracking, and proper segmentation for targeted marketing efforts.
    • Coordinate with the Content Marketing Specialist and Digital Marketing Manager to ensure website content aligns with the editorial calendar, marketing goals, and CRM-driven personalization.
  • Data & Analytics:
    • Utilize analytics tools (e.g., Google Analytics, SEMrush, HubSpot CRM) to track campaign performance, interpret data, and generate actionable insights for optimization.
    • Report on key metrics and provide recommendations for improvement, ensuring that marketing strategies are data-driven.
    • Work with the Digital Marketing Manager to analyze data and align digital strategies with overall business objectives.
  • Email Marketing & CRM Integration:
    • Design, execute, and optimize email marketing campaigns, focusing on audience engagement and lead nurturing using HubSpot CRM.
    • Collaborate with the Brand Marketing Officer and Digital Marketing Manager to ensure email content reflects the company's messaging and values, leveraging CRM data for effective targeting.
  • Marketing Research & Insights:
    • Conduct thorough marketing research to understand target audiences, market trends, and competitor strategies.
    • Leverage CRM data for segmentation and audience analysis to inform marketing decisions and support the development of targeted campaigns, in consultation with the Digital Marketing Manager.
  • Online Reputation & Crisis Management:
    • Monitor brand perception across digital channels and promptly address issues as they arise.
    • Implement strategies to manage online crises, ensuring the company's reputation is maintained and potential damage is minimized.
    • Keep the Digital Marketing Manager informed of any potential issues and suggested crisis management actions.
  • HubSpot CRM Management:
    • Manage and maintain HubSpot CRM, ensuring accurate data entry, lead tracking, and effective use of its automation tools to support marketing and sales alignment.
    • Use CRM data to create segmented lists for targeted marketing and personalized content delivery.
    • Collaborate with the Digital Marketing Manager to implement CRM-driven marketing automation strategies and ensure smooth integration with overall marketing efforts.
    Required Skills and Qualifications:
    • Minimum 2+ years of experience in digital marketing, with a focus on paid media, SEO/SEM, content management, and CRM.
    • Experience in managing paid campaigns on platforms like Facebook Ads, LinkedIn Ads, Google Ads, and others.
    • Proficiency in SEO/SEM practices and tools (e.g., SEMrush, Google Analytics).
    • Experience in managing web content management systems (CMS) and email marketing platforms.
    • Strong analytical skills with experience using tools like Google Analytics, HubSpot CRM, etc., for data interpretation and insights generation.
    • Experience with HubSpot CRM, including data management, lead tracking, segmentation, and marketing automation.
    • Strong understanding of online reputation management and crisis management strategies.
    • Adaptable and willing to learn new tools and techniques in a fast-paced environment.
    • Excellent communication and organizational skills, with a passion for creating integrated marketing campaigns.
    Benefits:
    • Medical/Dental coverage (HMO) after 1 month* + FREE HMO coverage for 1 dependent after 6 months
    • Life insurance program
    • Free weekly in-house massage
    • Cash incentives of Php5,000 for successfully referring friends and relatives to join SVC
    • Career development opportunities
    • Service incentive leave program
    • Annual salary increase based on performance
    • Fun and family-like working environment
    • Quarterly team outing
    • Free flowing coffee and hot chocolate
    • Cozy sleeping lounge and canteen plus entertainment area
    • Excellent office location in Cebu IT Park
    How to Apply:

Interested candidates may visit our Recruitment Hub at G/F i1 Bldg., Cebu IT Park, Apas, Cebu City from Monday to Friday anytime between 9AM-9PM.

  • Updated e-copy of your resume (.doc, .docx, .pdf)
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