Digital Marketing Strategist

6 days ago

Cebu City, Central Visayas, Philippines Open Look Business Solutions Inc Full time

We are seeking an experienced Digital Marketing Strategist to join our team at Open Look Business Solutions Inc. This role requires a versatile professional who can develop and execute comprehensive marketing strategies that drive brand visibility, engagement, and growth across multiple digital channels.

About the Role

This position involves working collaboratively with cross-functional teams to design and implement data-driven campaigns that align with business objectives and deliver measurable results. As a Digital Marketing Strategist, you will be responsible for optimizing the customer journey, leveraging insights, and refining marketing tactics across digital platforms.

Key Responsibilities
  • SEO & SEM Strategy and Management:
    • Develop and Implement SEO & SEM Strategies.
    • Conduct keyword research, optimize website content, and improve search rankings (on-page and off-page).
    • Create and manage paid search campaigns (Google Ads) to drive traffic and conversions.
    • Monitor and analyze traffic and campaign performance using tools like Google Analytics, SEMrush, and Google Search Console. Provide actionable insights to optimize strategies.
  • Content Strategy & Creation:
    • Plan, create, and publish high-quality content (blog posts, social media, videos) aligned with marketing strategies and SEO best practices.
    • Collaborate with creative teams to produce multimedia content and ensure consistency across all platforms.
    • Track content performance (e.g., page views, engagement) and make data-driven improvements to boost visibility and relevance.
  • Social Media and Email Marketing:
    • Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn) to engage audiences and grow followers.
    • Create and curate content, collaborate on visual assets, and analyze performance metrics to adjust strategies as needed.
    • Plan and execute targeted email campaigns, including newsletters and drip campaigns, with a focus on lead generation and engagement.
    • Conduct A/B testing and ensure compliance with regulations (CAN-SPAM, GDPR).
  • Integrated Marketing and Client Collaboration:
    • Coordinate multi-channel marketing efforts across digital, print, social media, and events, ensuring cohesive campaign deployment.
    • Collaborate with clients to develop tailored marketing plans, acting as a liaison to ensure successful execution of campaigns.
  • Reporting and Performance Tracking:
    • Create dashboards and prepare monthly reports to monitor the success of marketing initiatives, using insights to drive continuous improvement.
Requirements

To succeed in this role, you should possess a Bachelor's degree in Marketing, Business, Communications, or a related field, along with 5+ years of experience in digital marketing. Your expertise should span multiple channels, including SEO, PPC, social media, email marketing, content marketing, and analytics. Proficiency in Google Analytics, Google Ads, and other digital marketing tools is essential. Strong knowledge of SEO best practices, keyword research, and website optimization is also required. Familiarity with CMS platforms and CRM software is a plus. Experience with A/B testing, conversion rate optimization, and performance tracking is highly valued.

Your salary for this position will be approximately $85,000-$105,000 per year, depending on your level of experience and qualifications.

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