Digital Marketing Strategist

1 month ago


Cebu City, Central Visayas, Philippines Open Look Business Solutions Inc Full time

Job Title: Digital Marketing Strategist

Salary: $80,000 - $110,000 per year

About Us:

At Open Look Business Solutions Inc., we are seeking a highly skilled Digital Marketing Strategist to join our team. This role requires expertise in developing and executing comprehensive marketing strategies that drive brand visibility, engagement, and growth.

Job Description:

The ideal candidate will have hands-on experience across multiple digital channels, including SEO, PPC, social media, email marketing, content marketing, and analytics. Key responsibilities include:

SEO & SEM Strategy and Management:

  • Develop and implement SEO & SEM strategies to improve search rankings and drive traffic and conversions.
  • Conduct keyword research, optimize website content, and create and manage paid search campaigns using tools like Google Ads.
  • Monitor and analyze traffic and campaign performance using tools like Google Analytics, SEMrush, and Google Search Console.
  • Provide actionable insights to optimize strategies and perform regular website audits to ensure optimal technical health.

Content Strategy & Creation:

  • Plan, create, and publish high-quality content aligned with marketing strategies and SEO best practices.
  • Collaborate with creative teams to produce multimedia content and ensure consistency across all platforms.
  • Track content performance and make data-driven improvements to boost visibility and relevance.

Social Media and Email Marketing:

  • Develop and execute social media strategies across platforms to engage audiences and grow followers.
  • Create and curate content, collaborate on visual assets, and analyze performance metrics to adjust strategies as needed.
  • Plan and execute targeted email campaigns with a focus on lead generation and engagement.

Integrated Marketing and Client Collaboration:

  • C Coordinate multi-channel marketing efforts across digital, print, social media, and events to ensure cohesive campaign deployment.
  • Collaborate with clients to develop tailored marketing plans and act as a liaison to ensure successful execution of campaigns.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
  • 5+ years of experience in digital marketing with hands-on expertise across multiple channels.
  • Technical skills include proficiency in Google Analytics, Google Ads, and other digital marketing tools.
  • Strong knowledge of SEO best practices, keyword research, and website optimization.
  • Familiarity with CMS platforms, CRM software, A/B testing, conversion rate optimization, and performance tracking.

What We Offer:

We offer a competitive salary range of $80,000 - $110,000 per year, commensurate with experience, plus benefits and opportunities for professional growth and development.



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