Digital Marketing Strategist
1 month ago
Job Title: Digital Marketing Strategist
Salary: $80,000 - $110,000 per year
About Us:
At Open Look Business Solutions Inc., we are seeking a highly skilled Digital Marketing Strategist to join our team. This role requires expertise in developing and executing comprehensive marketing strategies that drive brand visibility, engagement, and growth.
Job Description:
The ideal candidate will have hands-on experience across multiple digital channels, including SEO, PPC, social media, email marketing, content marketing, and analytics. Key responsibilities include:
SEO & SEM Strategy and Management:
- Develop and implement SEO & SEM strategies to improve search rankings and drive traffic and conversions.
- Conduct keyword research, optimize website content, and create and manage paid search campaigns using tools like Google Ads.
- Monitor and analyze traffic and campaign performance using tools like Google Analytics, SEMrush, and Google Search Console.
- Provide actionable insights to optimize strategies and perform regular website audits to ensure optimal technical health.
Content Strategy & Creation:
- Plan, create, and publish high-quality content aligned with marketing strategies and SEO best practices.
- Collaborate with creative teams to produce multimedia content and ensure consistency across all platforms.
- Track content performance and make data-driven improvements to boost visibility and relevance.
Social Media and Email Marketing:
- Develop and execute social media strategies across platforms to engage audiences and grow followers.
- Create and curate content, collaborate on visual assets, and analyze performance metrics to adjust strategies as needed.
- Plan and execute targeted email campaigns with a focus on lead generation and engagement.
Integrated Marketing and Client Collaboration:
- C Coordinate multi-channel marketing efforts across digital, print, social media, and events to ensure cohesive campaign deployment.
- Collaborate with clients to develop tailored marketing plans and act as a liaison to ensure successful execution of campaigns.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- 5+ years of experience in digital marketing with hands-on expertise across multiple channels.
- Technical skills include proficiency in Google Analytics, Google Ads, and other digital marketing tools.
- Strong knowledge of SEO best practices, keyword research, and website optimization.
- Familiarity with CMS platforms, CRM software, A/B testing, conversion rate optimization, and performance tracking.
What We Offer:
We offer a competitive salary range of $80,000 - $110,000 per year, commensurate with experience, plus benefits and opportunities for professional growth and development.
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