Salesforce Integration Specialist

1 week ago

Manila, National Capital Region, Philippines beBeeExcellence Full time ₱6,000 - ₱8,000
Job Overview:

Key Responsibilities:

  • Audit and verify Google Tag Manager is capturing and passing the GCLID parameter to Qualified.com
  • Verify that Qualified.com is successfully capturing the GCLID and passing it to Salesforce
  • Ensure Salesforce properly assigns the paid search lead source for Sales Qualified Leads (SQLs) and Opportunities that arise from Google Ads
  • Ensure that the lead source is passed back to HubSpot for accurate tracking
  • Set up the final data synchronization from Salesforce back to Google Ads to attribute successful conversions (opportunities) to the original GCLID

Requirements and Expertise:

  • Proven experience with Google Ads conversion tracking and machine learning algorithms
  • Deep understanding of Google Tag Manager (GTM) and Google Analytics 4 (GA4)
  • Demonstrated expertise in Salesforce administration, particularly with data mapping and object relationships
  • Proficiency in managing complex data workflows and integrations between marketing and CRM systems

Deliverables and Outcomes:

  • Successful data synchronization from Salesforce to Google Ads
  • Accurate lead source tracking in HubSpot
  • Proper assignment of paid search lead source in Salesforce

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