Strategic Digital Marketing Manager

2 days ago

Davao City, Davao, Philippines beBeeDigitalMarketing Full time ₱1,000,000 - ₱1,500,000
Key Role Summary

This position is focused on executing a data-driven marketing strategy to drive user acquisition and retention through paid media campaigns.

Responsibilities:
  • Conduct market research to identify target audiences and create segments based on demographic and behavioral data.
  • Develop and implement paid media strategies across multiple channels, including social media platforms and search engines.
  • Plan, execute, and optimize campaign performance metrics, analyzing the effectiveness of advertising efforts.
  • Implement SEO strategies to improve website visibility and drive organic traffic.
Requirements:
  • Bachelor's Degree in Marketing or related field with over 5 years of experience in digital marketing, specializing in paid media campaigns.
  • Proven track record of success in e-commerce or direct-to-consumer brands, preferably in the food or beverage sector.
Preferred Skills:
  • Experience in digital marketing agencies or equivalent settings.
  • Certifications in Google Ads, Google Analytics, and Meta Blueprint are highly valued.

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