Digital Marketing Specialist

About the Role

We are seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately contribute to our SEO and PPC operations with minimal training. This is a central role in the client's success, client communications, supporting campaign execution, and operational excellence.

As the team scales rapidly, this position ensures our website, SEO and PPC campaigns run seamlessly while maintaining the high standards of accuracy and professionalism our clients expect from a growing digital marketing agency.

Key Responsibilities

• Own and manage a portfolio of key client accounts, serving as their primary strategic advisor and point of contact.
• Lead strategic client communications through regular strategy sessions, performance reviews, and business planning meetings.
• Develop comprehensive client strategies that align marketing efforts with business objectives and growth goals.
• Proactively identify client needs and challenges, positioning the company as the strategic partner for solutions.
• Build trusted advisor relationships that result in long-term client retention and expanded partnerships.
• Monitor client health and satisfaction metrics, implementing strategic interventions to ensure client success and retention.

Additional Key Responsibilities

• Drive revenue expansion through systematic identification and presentation of upselling and cross-selling opportunities.
• Analyze client performance data and business metrics to identify strategic opportunities for service expansion.
• Develop and present strategic recommendations to clients, showcasing how additional services will drive measurable business growth.
• Create compelling business cases for budget increases and service expansions, backed by data and ROI projections.
• Lead client presentations and strategy sessions, communicating complex digital marketing strategies in clear, business-focused language.
• Negotiate contract renewals and expansions, working closely with sales leadership to maximize client lifetime value.
• Track and report on revenue growth metrics including upsell success rates, client expansion revenue, and retention rates.

What You'll Bring

Required Qualifications

• A minimum 3+ years of strategic client management experience at digital marketing agencies with a proven track record of revenue growth and client retention.
• Demonstrated expertise in developing and presenting strategic marketing recommendations to senior business stakeholders.
• Proven success in upselling and cross-selling digital marketing services with measurable revenue impact.
• Strong strategic knowledge of digital advertising, SEO, and integrated campaign strategy, including advanced familiarity with Google Ads, Facebook Ads, Google Analytics, and SEO optimization.
• Experience leading client presentations and business reviews, with confidence presenting to executives and decision-makers.
• Analytical mindset with the ability to translate complex marketing data into clear business insights and strategic recommendations.
• Client relationship ownership experience, including account strategy development, retention management, and expansion planning.
• Project leadership experience managing cross-functional teams and complex campaign initiatives.
• Native or near-native English proficiency with exceptional presentation and communication skills for C-level and executive stakeholder engagement.

Becoming a Part of Our Team

At [Company Name], we prioritize creating positive employee experiences and fostering an environment that nurtures learning and provides opportunities for growth. If you're passionate about delivering exceptional results and making a lasting impact, we encourage you to apply for this exciting opportunity.