Residential Leasing Marketing Strategist

2 days ago

Bacoor, Calabarzon, Philippines beBeeGrowth Full time A$18,000 - A$30,000
Key Growth Marketing Role

This is a highly sought-after position for an experienced Growth Marketing Manager. You will be responsible for increasing tenant demand and reducing vacancy across a premium residential portfolio in Wellington.

You will design and run efficient, test-led campaigns that drive qualified viewing bookings from target segments such as PhD students, single professionals, and couples. Success means more qualified viewings, more applications, and faster lets at an acceptable cost per result.

This role requires you to build a growth plan covering paid social, search, and organic channels, focusing on Instagram and Meta, with scope to test Google and TikTok. You will define audiences and geo targets around Wellington, create compelling creative and copy, and conduct rapid A/B tests to improve CTR and conversion.

You will set up simple landing pages or optimized listings with clear CTAs to book viewings, tracking end-to-end with UTM parameters and GA4. Additionally, you will implement retargeting and nurture sequences for website visitors and portal engagers to increase bookings.

Key responsibilities include reporting weekly on cost per qualified viewing, applications, conversion rates, and vacancy days, with recommendations for next steps. You will also manage budgets to ROI, scaling successful campaigns and pausing underperformers, with a focus on fast iteration.

The ideal candidate will have at least three years in growth or performance marketing for B2C, with proven results in ANZ markets. They will have hands-on experience with Meta Ads Manager, Instagram, Google Ads, and TikTok Ads, as well as proficiency with GA4, Looker Studio, and UTM discipline to measure the full funnel.

A strong creative and copywriting skills for social and landing pages, with practical A/B testing experience are essential. Experience in property, residential leasing, marketplaces, or similar demand funnels is highly valued. Excellent English communication skills for briefs, reporting, and stakeholder updates are required.

The company offers competitive salary, direct contract with a growing business, and growth potential as the company scales. Additional benefits include reliability of internet, suitable hardware, quiet environment, and quality microphone/headset.

This is a mid-senior level role, requiring full-time employment, with a job function of other, industry of IT Services and IT Consulting.

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