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Head of Digital Sales and Marketing

1 week ago

Manila, National Capital Region, Philippines PRIMELINE PRODUCTS PHILIPPINES INC. Full time

**The Role:**

We are seeking a seasoned professional to lead our e-commerce efforts and drive online sales growth. The successful candidate will have a deep understanding of e-commerce strategies, digital marketing, and website management, as well as experience in UX/UI optimization and customer journey enhancement.

Key Responsibilities include:

  • Developing and implementing e-commerce strategies to drive online sales growth.
  • Managing the online store, ensuring smooth operations, optimal user experience, and website functionality.
  • Overseeing digital marketing campaigns, including SEO, SEM, email marketing, and social media.
  • Monitoring website performance, customer behavior, and conversion rates, using analytics tools to optimize results.
  • Collaborating with the merchandising team to manage online product assortment, pricing, and promotions.
  • Working with logistics and supply chain teams to ensure efficient order fulfillment and timely delivery.

**Requirements:**

  • A Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in e-commerce management within the retail industry.
  • Strong knowledge of online sales strategies, digital marketing, and website management.
  • Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools.
  • Experience in UX/UI optimization and customer journey enhancement.
  • Strong leadership, analytical, and problem-solving skills.
  • Excellent communication and collaboration abilities.