Senior Manager, Digital Marketing
1 week ago
- Oversee the planning, preparation, and execution of advertising and promotional materials to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Assist the Marketing Services Director with annual budget development.
- Inspect layouts and advertising copy and edit scripts, audio and video footage, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Recommend and negotiate advertising and sales contracts.
- Review, identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers.
- Observe, obtain and organize information from all relevant sources to plan advertising campaigns.
- Confer with department heads and/or staff to discuss topics such as contracts, selection of advertising media, or products to be advertised.
- Confer with internal clients to provide marketing or technical advice.
- Minimum ten (10) years of managerial experience.
- 5+ years in directing complex customer-facing fulfillment operations, with multiple departments, in a digital advertising environment.
- 3+ years relevant experience in online media trafficking.
- Must have direct experience with advertising technology solutions.
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