Marketing Growth Catalyst

2 weeks ago

Imus, Calabarzon, Philippines beBeeSpecialist Full time ₱450,000 - ₱550,000

Marketing Operations Specialist


The role bridges campaign strategy and operational excellence, serving as the driving force behind growth initiatives.

  • Performance Campaign Operations
    • Set up and optimize automated marketing campaigns to drive qualified leads and maximize conversion rates.
    • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
    • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
    • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.
  • Campaign Analytics & Optimization
    • Implement tracking systems to provide visibility into campaign performance and ROI.
    • Master campaign attribution to understand which channels drive high-value customers.
    • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
    • Identify and resolve tracking issues to ensure accurate performance measurement.
  • Performance Reporting & Insights
    • Build dashboards showing campaign ROI, lead quality, and conversion metrics.
    • Provide reliable data to marketing specialists and managers to optimize performance.
    • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.
  • Cross-Channel Collaboration
    • Partner with paid ads, content, and sales teams to optimize the entire funnel.
    • Lead marketing ops projects that support launches and optimization.
    • Communicate performance insights and recommend optimizations.

Required Skills & Qualifications

Strong understanding of marketing funnel optimization, conversion tracking, and attribution. Experience with lead scoring, segmentation, and campaign performance optimization.

  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields.
  • 2-4 years of hands-on experience in marketing automation and/or web analytics.
  • Hands-on experience with tools such as HubSpot for campaign management and lead nurturing, Google Analytics and campaign tracking, and marketing automation platforms for workflow optimization.
  • Excellent communication and collaboration skills for cross-functional teams.

Benefits

Competitive compensation package: ₱45,000 - ₱55,000 monthly (based on experience). Benefits include access to marketing tech stack, professional development, and tools.

Growth opportunities: Leadership development with potential to scale into Marketing Operations Manager as the team grows.

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