Strategic Digital Marketing Professional

1 day ago

Mabalacat, Central Luzon, Philippines beBeeDigital Full time $45,000 - $60,000
Job Description

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have experience in maximizing organic traffic, Google Maps visibility, and inbound leads across all service areas.

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  • Key Responsibilities:
  • Optimize and manage multiple Google Business Profiles across all markets
  • Ensure categories, services, descriptions, hours, and photos are accurate and keyword-rich
  • Post weekly updates/offers on GBP to drive engagement
  • Generate and respond to reviews consistently (volume + keyword relevance)
  • Monitor GBP Insights to track visibility, calls, and directions
  • Conduct keyword research specific to each service (air ducts, chimneys, dryer vents, insulation, etc.) and service area (Dallas, San Antonio, Austin, etc.)
  • Create and optimize service pages (one per service) and location pages (one per city/area)
  • Apply on-page best practices: title tags, headers, meta descriptions, alt text, schema
  • Ensure internal linking structure supports local SEO and crawlability
  • Regularly update content to maintain rankings
  • Build a blog/content calendar with FAQ-based articles and seasonal content
  • Write and publish customer-focused guides to capture organic traffic and educate homeowners
  • Repurpose content for use in Google Posts and social platforms
  • Monitor and improve site speed, Core Web Vitals, and mobile responsiveness
  • Ensure clean site structure, indexability, and fix crawl errors via Google Search Console
  • Manage sitemaps, robots.txt, redirects, and broken links
  • Build and maintain consistent NAP citations across major directories (Yelp, BBB, Angi, Houzz, etc.)
  • Acquire local backlinks through sponsorships, partnerships, press, and guest posts
  • Monitor online mentions and reputation management
  • Track traffic, keyword rankings, GBP performance, and conversions (calls, forms, booked jobs)
  • Report weekly and monthly performance to leadership team
  • Provide actionable recommendations for continuous growth
Requirements

To succeed in this role, you must have the following skills and qualifications:

  • Proven experience as an SEO & Digital Marketing Specialist
  • 3+ years proven experience with SEO, preferably in local/home services industries
  • Deep knowledge of Google Maps ranking factors and GBP optimization
  • Strong background in keyword research, on-page SEO, and content strategy
  • Familiarity with technical SEO and site auditing tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog)
  • Experience building local citations and backlinks
  • Data-driven, detail-oriented, and able to work independently
Benefits

We offer a competitive compensation package, including:

  • A total of five paid vacation days per year (additional days can be taken unpaid)
  • A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance)
  • A paid 15-minute break for every 4 hours of work
  • Healthcare benefits after 2 months of full-time work

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