Paid Advertising Strategist

1 day ago

Province of Palawan, Mimaropa, Philippines beBeeProfessional Full time ₱1,000,000 - ₱1,500,000
Job Overview

We are seeking an experienced professional to lead our paid advertising efforts. This role will focus on planning, executing, and optimizing campaigns across various platforms.

This is a challenging opportunity for someone who excels in data-driven decision-making, performance tracking, and analytics. If you have a passion for paid ads, tracking, and remarketing, this might be the perfect fit.

Key Responsibilities
  • Campaign Planning: Develop and execute paid advertising strategies that drive real results and meet business objectives.
  • Performance Tracking: Monitor and optimize campaign performance using Google Ads, Meta Ads, GTM, and other relevant tools.
  • A/B Testing: Conduct A/B testing on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • CRO Strategies: Collaborate with the team to implement conversion rate optimization (CRO) strategies that focus on enhancing paid ad performance.
  • Data Analysis: Provide insights and recommendations based on data analytics and attribution modeling.
  • Industry Trends: Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
Requirements
  • Experience: Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Track Record: Proven track record of driving high ROI paid campaigns.
  • Skills: Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Knowledge: Solid understanding of conversion rate optimization (CRO) strategies related to ads, familiarity with data attribution models, and performance measurement frameworks.
  • Tools: Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Collaboration: Experience collaborating with cross-functional marketing teams.
Additional Information
  • Location: Remote work arrangement available.
  • Schedule: Flexible work schedule with set core hours.
  • Benefits: Competitive compensation package, comprehensive training, and opportunities for growth and development.

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