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6 days ago
The primary function of this role is to manage and oversee performance marketing campaigns across various markets.
About the RoleThis position entails leveraging data-driven insights and optimization strategies to drive campaign performance. A strong emphasis is placed on Google Search campaigns, requiring detailed analysis, onsite performance evaluation, and accurate forecasting to achieve targets.
- Exceed revenue and return on ad spend (ROAS) targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real-time, correct underperformance, and maximize results
- Accelerate growth in high-performing markets by executing strategic bid adjustments, refining audience targeting, and optimizing budgets across campaigns from in-depth performance analysis to drive incremental gains
- Expand market share in growth markets by launching and optimizing new campaigns, refining keyword strategies, and developing tailored, original ad creatives to improve conversion rates and capture untapped opportunities
- Drive continuous improvement by proactively developing and communicating actionable opportunities to drive incremental growth in conjunction with cross-functional teams
- Ensure consistent and reliable campaign attribution by troubleshooting and resolving tracking discrepancies and ensuring accurate performance measurement across platforms
To be successful in this role, candidates must possess significant hands-on experience with Google Ads and Meta. A minimum of 6 years' experience in the industry is required, along with a strong understanding of data-driven marketing strategies and optimization techniques. Excellent analytical and problem-solving skills are essential, as well as strong communication and collaboration skills.
- Proven experience as a performance marketer with significant hands-on experience with Google Ads and Meta
- Minimum of 6 years' experience in the industry
- A strong understanding of data-driven marketing strategies and optimization techniques
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
Successful candidates will have access to a range of benefits, including competitive salaries, generous paid time off, and flexible working arrangements. Opportunities for professional growth and development are also available, making this an attractive opportunity for motivated professionals seeking to advance their careers.
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