Senior Paid Advertising Campaign Manager

22 hours ago

Davao City, Davao, Philippines beBeeMarketing Full time ₱900,000 - ₱1,200,000
Job Description">

As a performance marketing manager, you will lead and optimize paid advertising campaigns across multiple platforms.

This role requires hands-on expertise in A/B testing (paid ads only) and conversion rate optimization (CRO), as well as familiarity with data attribution models to measure performance accurately.

You will work with cross-functional teams to ensure data-driven marketing strategies that deliver maximum ROI.

  • Plan, execute, and optimize paid advertising campaigns.
  • Manage large advertising budgets effectively to maximise ROI and minimise cost per acquisition.
  • Set up, monitor, and optimize conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing specifically on paid ads to improve ad creatives, audience targeting, and bidding strategies.
  • Collaborate with teams to implement conversion rate optimization (CRO) strategies that enhance paid ad performance.
  • Provide insights and recommendations based on data analytics and attribution modeling.
  • Stay updated with industry trends, platform updates, and emerging technologies to maintain a competitive advantage.
Required Skills and Qualifications
  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of CRO strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices (understanding is highly preferred).
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
Benefits

Preferred applicants are residents of Panabo City, Davao City, or within the Davao Region. The position is full-time with a work schedule of 3 PM - 12 MN. Deadline for application submission is September 10, 2025. This role is classified as mid-senior level and falls under the marketing and sales function with an industry focus on IT services and consulting.

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