Ecommerce Digital Marketing Specialist

We are seeking a data-driven and results-oriented E-commerce Digital Marketing Specialist to join our marketing team. In this role, you will develop and execute digital marketing strategies that drive traffic, increase online sales, and improve the customer journey across our e-commerce platforms. You'll manage paid media, SEO, and email marketing while closely analyzing performance metrics to ensure ROI. The ideal candidate has hands-on experience with ecommerce platforms such as Amazon, Shopify, Etsy, BigCommerce, WooCommerce, Target, and Walmart, and understands how to tailor marketing strategies to each marketplace's unique environment.

• E-commerce Strategy Development: Develop and implement comprehensive digital marketing strategies for e-commerce. Focus on driving traffic, increasing conversions, and maximizing sales across all digital channels.
• Campaign Management: Execute and manage integrated marketing campaigns across various channels including paid search (PPC), email marketing, social media, display advertising, and affiliate marketing. Ensure campaigns are optimized for performance and ROI.
• SEO & SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies. Conduct keyword research, optimized product listings, managed PPC campaigns, and ensured high visibility in search engine results.
• Content Management: Create and manage high-quality content for e-commerce platforms, including product descriptions, blog posts, and promotional materials. Ensure content is engaging, SEO-friendly, and aligned with brand messaging.
• Analytics & Reporting: Monitor, analyze, and report on e-commerce marketing performance using tools like Google Analytics, Shopify Analytics, or similar platforms. Provide insights and recommendations to improve campaign effectiveness and drive growth.
• Budget Management: Manage digital marketing budgets efficiently, allocating resources to the most effective channels and strategies. Track expenditures and measure the return on investment for various campaigns.
• Technology & Tools: Utilize e-commerce platforms, CRM systems, and marketing automation tools to enhance marketing efforts and streamline processes.
• Analytics & KPIs: Track and analyze key performance indicators (KPIs) across all channels, including website traffic, conversions, customer acquisition cost (CAC), and return on investment (ROI). Prepare and present insightful reports to stakeholders.
• Stay Up-to-Date on E-commerce Trends: Continuously research and implement new strategies, technologies, and best practices to optimize e-commerce marketing efforts.

Must-Have

• Minimum 3 years of experience in e-commerce digital marketing, with a proven track record of success in driving online sales and brand growth
• Proven experience managing marketing campaigns on at least 1 of the following platforms: Amazon, Shopify, Etsy, BigCommerce, WooCommerce, Target, Walmart.
• Strong understanding of e-commerce platforms, website analytics, SEO, paid advertising, email marketing, and social media marketing.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and marketing automation tools (e.g., Mailchimp, Klaviyo, HubSpot).
• Experience in Google Analytics tools such as Google Search Console, Google Tag Manager, Google Merchant Center, Facebook tools (Facebook Business Suite), and other related tools
• Excellent analytical and data-driven decision-making skills.
• Excellent communication and collaboration skills
• Demonstrates dedication, work ethics, and teamwork attitude

Nice-to-Have

• Certifications in Google Ads, Meta Blueprint, or Google Analytics
• Basic knowledge of HTML/CSS for on-site tweaks or landing page edits
• Experience with DTC (Direct-to-Consumer) ecommerce brands
• Familiarity with affiliate or influencer marketing strategies

We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we'll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.

• Mid-Senior level

• Full-time

• Marketing and Sales

• Outsourcing and Offshoring Consulting