Strategic Marketing Director
1 week ago
Job Overview:
Atticus Advisory Solutions Inc. is seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive the strategic direction of our marketing efforts.This role will be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives, enhance brand visibility, and drive revenue growth.
The ideal candidate will have a proven track record of successful marketing strategy development and execution, with a strong understanding of digital marketing, SEO, content marketing, social media, and traditional marketing techniques.
Key Responsibilities:
- Develop and execute the overall marketing strategy to achieve company goals and objectives.
- Oversight of the company's brand identity, ensuring consistency and coherence across all marketing channels and materials.
- Conduct market research to identify trends, opportunities, and customer needs, analyzing data to inform marketing strategies and decision-making.
- Lead the creation, execution, and optimization of integrated marketing campaigns across various channels, including digital, print, social media, and events.
- Manage, mentor, and develop the marketing team, fostering a collaborative and innovative environment to drive team performance and growth.
- Budget management, ensuring effective allocation of resources and measuring the ROI of marketing activities.
- Establish and track key performance indicators (KPIs) to evaluate the success of marketing initiatives, providing regular reports and insights to the executive team.
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